Mobile Tire was founded to provide professional mobile in-home, in-office or anywhere/anytime seasonal tire changes, from domestic vehicles to imported luxury and sports cars.
The objective of the Mobile Tire Uniform Program was to develop and establish a brand presence that reflects professionalism, reliability, and trust which can be leveraged into franchising opportunities.
In addition, the program aimed to create continuity and consistency with their existing website and service vehicle graphics; to outfit the crew with workwear that was comfortable, streamlined, durable, and suitable for various weather conditions.
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intro
We selected apparel that was predominantly black as the colour is associated with strength, formality, and seriousness. An existing 2-colour logo in blue and white and tagline was placed on the full back and upper left chest of the jackets and golf shirts for the best brand visibility.
We used the red Canadian leaf embroidered on the hats to express Canadian pride.
process
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results
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MobileTire.CA reported an increase of sales by up to 30% since introducing the new, uniformed branded apparel. This is attributed to Mobile Tire's professional approach and their clients recognizing the brand. This instilled confidence to entrust MobileTire.CA to work on their vehicles.
Our work with MobileTire.CA was recognized by the PPPC (Promotional Products of Canada) with the Gold Image Award and the PPAI (Promotional Products Association International) with the Gold Pyramid Award.