IN CHANGING THE NARRATIVE IN EVERYTHING WE DO. WE BELIEVE IN

WE BELIEVE

THINKING DIFFERENTLY

About

The way we challenge the narrative is by changing the way companies perceive and use promotional products through merchandise that is thoughtfully sourced and carefully selected.

about us

-

IICON is a Minority Woman-Owned Canadian Company.

We are a boutique, branding agency with a hands-on approach.

With over 30 years of industry leadership in advertising, marketing and graphic design, our focus is the power of quality, on-trend merchandise to effectively reflect the brand and deliver your company’s message.

The foundation of our search for product and key to our design element is in the science of social, cultural and psychological influences that affect how people think.

We fuel emotional connections to our client’s signature with branded gifts that have a place in their recipient’s lifestyle.

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our
culture

-

Sustainable products that retain their integrity are our

focus

Our culture of sustainability, corporate and ethical responsibility, aligns with the principles of our partner clients and suppliers.

Through the sale of relevant, quality products, our goal is to reduce waste and landfill.

Compliant with Canadian Safety Standards is our

priority

For safety and high visibility workwear, we carefully select suppliers and products that are in compliance with top Canadian Safety Standards.

Ethical and Social Manufacturing

Practices/Environmental Footprint with 3rd party audit

are what we care about

Adhering to excellent standards of manufacturing

Made in Canada, Made in North America and ethically sourced Offshore production, we can offer quality goods with confidence.

We believe relationships with our clients and key suppliers are our biggest treasure.

our
services

-

Logo Design

Brand Strategy

Product Design and Sourcing

Experiential Marketing

It was a great honor to meet one of Canada's Visionary leaders and Magna International founder, Frank Stronach.

Canadian Institute of Mining Golf Tournament, Milton Ontario

Rose Fitzgerald with Canadian media pioneer, co-founder of CityTV, MuchMusic, and Zoomer Media, Moses Znaimer and EVP, Dan Hamilton

Former Leafs Captain and guest speaker Wendel Clark at the Ontario Trucking Association Gala

Guest speaker Carol Stewart, President & CEO Kellogg Canada sponsored by RBC

Rose Fitzgerald with Carol Stewart, President & CEO Kellogg Canada

Photo shoot with Sandy Scholes Chief People Officer at Jane

IICON Team product review

Rose Fitzgerald at the Carpenters Union Apprenticeship Competition NATCON exhibit speaking with students about their future in skilled trade

Carpenters Union Apprenticeship NATCON, Ottawa, Ontario

Carpenters Union Apprenticeship NATCON, Ottawa, Ontario

Carpenters Local 785 Eco Adventure Member Event

Carpenters Provincial Apprenticeship Competition, Sarnia Ontario

Promotional Products Professionals (PPPC) industry event, Hard Rock Toronto

(PPAI) Promotional Products Association International Conference, Las Vegas

(PPAI) Promotional Products Association International Conference, Las Vegas

(PPAI) Promotional Products Association International Conference, Las Vegas

(PPAI) Promotional Products Association International Conference, Las Vegas

Carpenters Union Apprenticeship NATCON Vancouver, BC

IICON's Creative Corner

10th Anniversary Royal Group Platinum Program, Riviera Maya, Mexico

10th Anniversary Royal Group Platinum Program, Riviera Maya, Mexico

Carpenters District Council Event, Woodbridge, Ontario

Carpenters District Council Event, Woodbridge, Ontario

With the Building Union of Canada (BUC) Peter Foulds, Director of Operations and Craig Bromell, President and former Board Director of the Canadian Police Association

Canada's Building Trades Union (CBTU) Conference, Gatineau QC with the IICON Team!

2023 CBTU Conference, Gatineau, Quebec at IICON Lumber Jack Experiential Exhibit

IICON F1 Experiential Marketing event at Canada's Building Trades Unions Conference in Ottawa, ON.

The awesome official F1 Jackets and hat worn by our guests at the event

IICON F1 Experiential Marketing event at Canada's Building Trades Unions Conference in Ottawa, ON.

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With the Team at IICON F1 Experiential Marketing event at Canada's Building Trades Unions Conference in Ottawa, ON.

our
clients

-

CARPENTERS
UNION

view case study →

USC
CONSULTING

view case study →

USC
CONSULTING

MOBILE
TIRE

view case study →

about
our founder

-

Rose Fitzgerald, founder and principal of IICON Creative Strategies, is renowned for her work in developing strategic branding and marketing initiatives.

She has a degree in Advertising and Graphic Design, Marketing and Photography. Her signature style is strong, yet subtle, creating brand connection with the audience.

Combining her quest for an effective yet unique approach, with mindfulness of sustainability, Rose carefully selects compliant offshore and Made in Canada merchandise for an impactful branding statement.

She has been recognized for her achievements among her peers as well as International Marketing and Advertising professionals.

Rose has been honored with multi Professional Products Association International Gold Pyramid Awards, Promotional Products Professionals of Canada Gold Image Award, in addition to the multi Promotional Products Professionals of Canada Silver Image Awards.

She continues to foster new ideas that influences how she

tells a story.